Rauch Juices
5 Brands, 13 Countries
Multi-country social media management for 5 sub-brands (BRAVO, HAPPY DAY, JUICE BAR, MYTEA) across 13 countries — partnership extended.
Rauch is an Austrian family-owned beverage company, founded in 1919 in Rankweil, Vorarlberg. With over 100 years of tradition, Rauch is one of Europe's leading juice producers, operating brands like BRAVO, HAPPY DAY, JUICE BAR, and MYTEA across 100+ countries. Annual production exceeds 1 billion liters, making Rauch a serious player in the global beverage market.
What Was the Problem?
Managing social media for 5 distinct sub-brands across 13 countries — each market with different taste preferences, cultural nuances, and platform usage patterns. The challenge: creating scalable yet locally relevant content without a team of 50.
How We Solved It
We implemented a hub-and-spoke content model: centralized strategy and asset production, localized execution per market. Performance consulting ensured each country optimized ad spend to local benchmarks. Email marketing added a direct retention channel. The partnership was extended based on consistent multi-market performance improvements.
Hub-and-Spoke Model
Centralized strategy and asset production, localized execution per market — scalable content for 13 countries.
5 Sub-Brand Management
BRAVO, HAPPY DAY, JUICE BAR, MYTEA and more — each with tailored content for local market preferences.
Performance Consulting
Country-level ad spend optimization against local benchmarks — every market hitting its own KPIs.
Email Retention Channel
Direct email marketing added as a retention layer — building loyalty beyond social media algorithms.
Campaign Material
Multi-country campaigns need local content managers, not just translated posts. Cultural context matters more than language.
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