OOH & Outdoor Advertising

Unmissable. Unskippable.
Out-of-Home that Moves Markets.

Billboard advertising reaches 98% of the urban population weekly. We plan, book and produce OOH campaigns across Germany and Europe — from classic 18/1 posters and City-Light-Posters to programmatic DOOH mega-screens on Times Square-scale locations.

38 Countries
1,200+ OOH Campaigns
98% Weekly Reach (Urban)
500+ Premium Locations
Why OOH Still Wins

The Medium That Cannot Be Blocked, Skipped or Scrolled Past

In a world where consumers block ads, skip pre-rolls and mute social feeds, out-of-home remains the last truly unblockable medium. A billboard on a motorway, a backlit City-Light-Poster at a tram stop, a full-motion DOOH screen in a shopping centre — these placements reach audiences in their physical environment, where attention cannot be diverted and creative impact is unmediated.

OOH outdoor billboard campaign night city

Combined with digital performance channels, OOH creates the brand salience that makes every downstream impression work harder. Research consistently shows that campaigns including OOH generate 26% higher digital search uplift. We build OOH into integrated campaigns where each format reinforces the next.

Our OOH Formats

Every Surface. Every Location.

Classic Billboard

18/1 Großflächen, Riesenposter, Ganzsäulen and Halbsäulen across motorways, arterial roads and high-footfall urban locations. Maximum visual impact, longest dwell time.

City-Light-Poster

Backlit CLP and CLB formats at bus stops, S-Bahn stations and pedestrian zones. Premium contexts with high-income urban audiences at walking pace — ideal for brand detail and retail messaging.

Digital DOOH

Programmatic booking of full-motion digital screens in malls, airports, transit hubs and premium urban locations. Dynamic creatives, daypart targeting, real-time weather and event triggers.

Transit & Transport

U-Bahn and S-Bahn full wraps, interior panels, platform dominances. Captive audiences with average dwell times of 12+ minutes. Ideal for detailed product or service communication.

Airport Advertising

Premium placements at Frankfurt, Munich, Berlin, Hamburg and 35 European airports. High-net-worth travellers, decision-makers and business audiences in a premium mindset. Flagship brand statements.

Stadium & Events

Pitch-side LED, concourse takeovers and event-day sponsorship activation at Bundesliga stadia, concert venues and major festivals. Mass reach with powerful emotional association.

Client Case

62M Impressions for a Beverage Brand

A challenger beverage brand needed national awareness fast. We booked a coordinated OOH burst across 12 cities — motorway billboards aligned with supermarket proximity, transit panels at commuter hubs, and DOOH activations triggered by warm weather. Combined with a social retargeting layer, the campaign generated 62M impressions in six weeks and a 34% uplift in prompted brand awareness.

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OOH billboard campaign results
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Ready to Own the Street?

Tell us your city, your audience and your objective. We'll build the OOH plan.

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