Unmissable. Unskippable.
Out-of-Home that Moves Markets.
Billboard advertising reaches 98% of the urban population weekly. We plan, book and produce OOH campaigns across Germany and Europe — from classic 18/1 posters and City-Light-Posters to programmatic DOOH mega-screens on Times Square-scale locations.
The Medium That Cannot Be Blocked, Skipped or Scrolled Past
In a world where consumers block ads, skip pre-rolls and mute social feeds, out-of-home remains the last truly unblockable medium. A billboard on a motorway, a backlit City-Light-Poster at a tram stop, a full-motion DOOH screen in a shopping centre — these placements reach audiences in their physical environment, where attention cannot be diverted and creative impact is unmediated.
Combined with digital performance channels, OOH creates the brand salience that makes every downstream impression work harder. Research consistently shows that campaigns including OOH generate 26% higher digital search uplift. We build OOH into integrated campaigns where each format reinforces the next.
Every Surface. Every Location.
Classic Billboard
18/1 Großflächen, Riesenposter, Ganzsäulen and Halbsäulen across motorways, arterial roads and high-footfall urban locations. Maximum visual impact, longest dwell time.
City-Light-Poster
Backlit CLP and CLB formats at bus stops, S-Bahn stations and pedestrian zones. Premium contexts with high-income urban audiences at walking pace — ideal for brand detail and retail messaging.
Digital DOOH
Programmatic booking of full-motion digital screens in malls, airports, transit hubs and premium urban locations. Dynamic creatives, daypart targeting, real-time weather and event triggers.
Transit & Transport
U-Bahn and S-Bahn full wraps, interior panels, platform dominances. Captive audiences with average dwell times of 12+ minutes. Ideal for detailed product or service communication.
Airport Advertising
Premium placements at Frankfurt, Munich, Berlin, Hamburg and 35 European airports. High-net-worth travellers, decision-makers and business audiences in a premium mindset. Flagship brand statements.
Stadium & Events
Pitch-side LED, concourse takeovers and event-day sponsorship activation at Bundesliga stadia, concert venues and major festivals. Mass reach with powerful emotional association.
62M Impressions for a Beverage Brand
A challenger beverage brand needed national awareness fast. We booked a coordinated OOH burst across 12 cities — motorway billboards aligned with supermarket proximity, transit panels at commuter hubs, and DOOH activations triggered by warm weather. Combined with a social retargeting layer, the campaign generated 62M impressions in six weeks and a 34% uplift in prompted brand awareness.
View More Cases →Frequently Asked Questions
Out-of-home (OOH) advertising covers all media consumed outside the home: billboards, City-Light-Posters, transit panels, airport displays, stadium screens and digital DOOH formats. It is the only medium that cannot be blocked, skipped or scrolled past — reaching audiences in their physical environment with unmediated impact.
Digital Out-of-Home (DOOH) uses digital screens that display motion content and can be booked programmatically in real time. Programmatic DOOH enables targeting by daypart, weather conditions, live events and audience data — allowing brands to serve contextually relevant creative automatically without manual booking per site.
Classic 18/1 billboards start from €500–€2,000 per site per fortnight depending on city and location tier. A national OOH campaign typically requires a minimum of €30,000 for meaningful reach. Programmatic DOOH campaigns targeting specific cities can start from €5,000. Airport and stadium premium formats are priced individually based on exclusivity and footfall.
OOH effectiveness is measured through impressions and OTS (Opportunity to See), pre/post brand awareness studies, digital search uplift (research shows OOH drives a 26% increase in search activity), footfall attribution at nearby retail locations and cross-channel attribution modelling that connects outdoor exposure to online conversions.
In Germany: 18/1 Großflächen, Riesenposter, Ganzsäulen and Halbsäulen, City-Light-Posters and City-Light-Boards, U-Bahn and S-Bahn transit panels, airport placements at all major hubs, digital DOOH screens in malls and transit hubs, and stadium/arena pitch-side LED. Across Europe we plan and book in 38 countries through established media partnerships.
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