Influencer Pricing: How Much Do Creators Actually Cost?

The number one question we get from clients: "How much does an influencer cost?"

The honest answer: it depends. But we can give you real ranges based on 500+ campaigns we've managed. Here's what you can expect.

Pricing by Tier (Instagram, 2026)

Nano (1k-10k followers): €50-250 per post. Often willing to work for product only. Great for local businesses and niche products.

Micro (10k-50k): €250-1,500 per post. The sweet spot for most brands. High engagement, reasonable cost, authentic feel.

Mid-Tier (50k-500k): €1,500-10,000 per post. Professional creators with management. Expect media kits and rate cards.

Macro (500k-1M): €10,000-50,000 per post. Celebrity-adjacent. High reach, lower engagement rates (typically 1-3%).

Mega (1M+): €50,000+ per post. True celebrities. Used for brand awareness, not performance.

TikTok vs Instagram Pricing

TikTok creators typically charge 20-40% less than Instagram for similar follower counts. Why? The platform is younger and creators are hungrier. That gap is closing though.

The Hidden Costs

Don't forget: usage rights, exclusivity periods, and revision rounds all add cost. A €2,000 post becomes €5,000 when you need the content for your own paid ads for 6 months.

Always negotiate usage rights upfront. Not after.

What Actually Drives Price

It's not just follower count. Engagement rate, niche, content quality, turnaround time, and exclusivity all factor in. A food creator with 30k followers and 8% engagement can charge more than a lifestyle creator with 200k and 1.5%.

"Pay for engagement, not for followers. A creator with 10k engaged followers is worth more than one with 100k ghost followers."