🎪 Channel Expertise

Event Marketing Agency

Experiences that people remember, share & talk about. Live meets digital.

Event Marketing: The Only Channel Where the Audience Chooses to Show Up

80%

of marketers say live events are critical to success (Bizzabo)

3×

higher lead-to-close rate for event-sourced vs. cold leads

84%

of event attendees have a more positive opinion of a brand after attending

$1,135

average B2B lead value from trade shows (CEIR)

Trade Shows & Exhibitions

B2B lead generation, industry networking, product launches. Measured by leads captured, meetings booked and contracts signed — the highest-intent channel in the B2B mix.

Experiential Activations

Direct consumer engagement, brand immersion, social-media-worthy moments. Measured by earned media reach, content output, social amplification and brand sentiment shift.

Conferences & Thought Leadership

Authority building, speaker slots, content marketing synergy. Measured by attendance quality, PR value, industry positioning and pipeline influence over the following quarter.

The pre/during/post event framework is where most budgets lose value. Before the event: targeted promotion, audience warm-up, media outreach and pre-registration campaigns. During the event: live content capture, social activation, influencer attendance and lead capture systems. After the event: content amplification, lead nurture sequences, PR distribution and retargeting campaigns. Events that execute all three phases consistently outperform those that treat the event itself as the destination.

"Every other channel asks for attention. Events attract people who already gave their time, travel and presence — the ultimate signal of intent."

Event Marketing Services

End-to-end event marketing — from concept to post-event lead nurture.

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Event Strategy & Concept

Event format selection, audience mapping, objectives, KPI framework and pre/during/post event roadmap — the strategic foundation every successful event needs.

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Live Event Production

Venue selection, logistics, staging, AV production, supplier management, run-of-show planning and on-site coordination — flawless execution from brief to breakdown.

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Experiential Brand Activation

Concept creation, interactive installations, pop-up design, staffing and social-media-ready moments — activations that generate earned media and lasting brand memory.

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Trade Show & Exhibition

Stand design, floor plan strategy, pre-show outreach, meeting scheduling and lead capture systems — maximising ROI from every square metre of exhibition space.

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Hybrid & Virtual Events

Platform selection, streaming production, virtual networking, on-demand content and global audience reach — extending events beyond physical limits.

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Event Analytics & Lead Generation

Attendee tracking, lead scoring, post-event nurture sequences, ROI reporting and brand lift measurement — closing the loop between event investment and revenue.

Discover our Work

Selected campaigns for global brands.

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85%

Purchase After Event

98%

Feel More Inclined

10x

Social Amplification

Emotional Impact

Insider Tip

The 80/20 rule of events: spend 20% on the event itself, 80% on content creation and amplification. Every event should produce 50+ content pieces for months of social distribution.

Frequently Asked Questions

What is event marketing?

Using live, virtual or hybrid events to engage audiences directly — from trade shows and conferences to experiential activations and product launches. Events are the only marketing channel where the audience actively chooses to give their time, travel and presence.

What is experiential marketing?

Immersive brand activations that create emotional, memorable experiences — pop-ups, interactive installations, product demos and participatory events. The goal is to generate earned media, social sharing and lasting brand associations that no digital ad impression can replicate.

What is the ROI of event marketing?

80% of marketers believe live events are critical to their company's success (Bizzabo). Event-sourced leads close at 3x the rate of cold outreach. 84% of attendees have a more positive brand opinion after the event. For B2B, CEIR data shows an average lead value of $1,135 per trade show contact.

What is the difference between B2B and B2C event marketing?

B2B event marketing focuses on trade shows, conferences, lead generation and thought leadership — measured by meetings booked, pipeline value and contracts signed. B2C event marketing centres on experiential activations, pop-ups and consumer product launches — measured by reach, earned media value and brand sentiment shift.

What is a hybrid event?

An event with both in-person and virtual attendance streams — extending reach beyond the physical venue's capacity and geographic limits. Hybrid events combine the depth of live engagement with the scale of digital distribution, producing on-demand content that continues working long after the live date.

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Ready for Event Marketing?

Talk to our experts and discover how live events and experiential activations can accelerate your brand.

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Our Locations

Bonn Braunschweig Atlanta Washington DC Lisbon Marseille

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