Amazon Advertising Agency
Where 60% of product searches start. Sponsored Products, Brands & DSP.
Amazon captures 60% of all product searches — more than Google. As your Amazon advertising agency in Europe, we manage the full stack: Sponsored Products, Sponsored Brands, Sponsored Display and Amazon DSP, optimised for ACoS and organic ranking growth.
The Amazon Flywheel: Why Paid and Organic Are Inseparable
Amazon rewards sales — not just clicks. Every paid conversion improves your Sales Velocity, which in turn strengthens your organic ranking in Amazon's A9/A10 algorithm. That's the flywheel: Sponsored revenue → higher organic ranking → more organic buyers → even higher ranking. Brands that treat Amazon Ads as a cost centre misunderstand the biggest lever on the platform.
"An ACoS of 40% sounds expensive — but if the TACoS (Total Advertising Cost of Sale including organic revenue) is 12%, the same campaign is profitable."
In every reporting cycle, we clearly separate ACoS from TACoS — the critical difference between campaign-level performance and overall profitability. For external traffic sources, we also recommend combining Google Ads and Social Media Ads to further strengthen Amazon ranking through external purchase signals.
ACoS Optimisation & Keyword Strategy: Our Methodology
Amazon advertising doesn't optimise itself. The decisive work happens in keyword architecture and iterative bid management. Our proven method:
Step 1: Auto Campaigns as Discovery Engine
Auto campaigns let Amazon handle the matching. We use them deliberately as a keyword mine: converting Search Terms are transferred weekly into Manual campaigns. Non-performing terms become Negative Keywords.
Step 2: Manual Exact — ACoS Control Layer
Harvested keywords with proven conversion run in separate Manual Exact campaigns. Highest bids here — maximum control over ACoS and placements. Top-of-Search Placement Bid: +50–200% depending on margin.
Step 3: Broad & Phrase for Reach
Phrase and Broad campaigns expand reach, but stay on track through aggressive negatives. Dayparting and weekday bid adjustments reduce waste during low-traffic windows.
Step 4: Competitor Targeting (ASIN & Brand)
Sponsored Display and Sponsored Products on competitor ASINs. Appearing on your competitor's product pages intercepts purchase-ready shoppers at the final decision moment — often with 40–60% lower ACoS than generic keywords.
ACoS Benchmarks by Category
| Category | Average ACoS | Break-Even ACoS (typical) |
|---|---|---|
| Beauty & Personal Care | 25–40% | 35–55% (high margin) |
| Electronics & Gadgets | 10–20% | 15–25% (low margin) |
| Home & Kitchen | 20–35% | 30–45% |
| Supplements & Health | 30–50% | 45–70% (very high margin) |
| Books & Media | 40–70% | 60–90% (very low margin, high LTV) |
A+ Content, Brand Store & Amazon SEO: The Organic Advantage
Paid ads are fuel — but a poorly optimised listing is a leaking tank. We optimise organic foundations in parallel with paid scaling: title, bullet points, backend keywords and A+ Content.
Amazon Advertising Formats: Which One Does What
Amazon Ads consolidates what was formerly known as AMS (Amazon Marketing Services) into a unified advertising platform. As your Amazon advertising agency in Europe, we manage all key formats:
Sponsored Products
Keyword-based text ads in search results and product detail pages. The foundation of every Amazon strategy — with direct impact on Sales Velocity and organic ranking.
Sponsored Brands (AMS)
Banner campaigns with logo, custom headline and multiple products. Ideal for brand awareness on high-value keyword positions — including Video Ads for maximum attention.
Amazon DSP
Demand-Side Platform for programmatic display advertising. Amazon DSP uses first-party purchase data for precise targeting — also outside Amazon on external websites and apps.
Sponsored Display
Retargeting for Amazon shoppers: users who viewed your product but didn't buy are retargeted with display ads on Amazon and partner sites. Low CPCs, high conversion rates.
Discover our Work
Selected campaigns for global brands.
Amazon advertising and organic ranking are symbiotic. Sponsored Products that drive sales velocity improve your organic ranking — creating a flywheel where paid and organic compound each other.
Frequently Asked Questions about Amazon Advertising
What is an Amazon AMS agency?
AMS (Amazon Marketing Services) is the former name for Amazon's advertising platform. An Amazon AMS agency manages Sponsored Products, Sponsored Brands and Sponsored Display professionally — keyword research, campaign architecture, daily bid management and reporting. We focus on TACoS (Total Advertising Cost of Sale), not just ACoS, for a full picture of profitability including organic uplift.
When does Amazon DSP make sense?
Amazon DSP becomes worthwhile from approximately £10,000 monthly ad spend. It uses Amazon's first-party purchase data for programmatic retargeting and awareness — also outside Amazon. Ideal for brand launches, seasonal campaigns and competitor targeting.
How long until Amazon advertising shows results?
Initial optimisations after 2–4 weeks. Statistically meaningful campaign data after 6–8 weeks. The organic ranking flywheel — paid sales improve organic positions — typically becomes visible after 8–12 weeks with sustainable effects.
What does an Amazon advertising agency cost?
Typical: 8–15% of managed ad spend or flat retainers. ONE Agency offers transparent packages from approximately £1,500 per month, scaling with product count and campaign volume. Free discovery call to find the right model.
Ready for Amazon Advertising Agency?
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