Slected.me
1.5M Traffic — Career Platform
Influencer marketing for Slected.me — Germany's career and salary comparison platform. 3 creators generated 1.5M traffic through coordinated content with budget planning and ROI analysis across TikTok, Instagram and YouTube.
Slected.me is Germany's career and salary comparison platform — empowering professionals to discover their market value and plan their next career move. Users benchmark their salary against thousands of peers, connect with recruiters, and find their perfect employment match. The platform targets ambitious professionals across all industries who want data-driven career decisions.
What Was the Problem?
HR tech platforms face a unique challenge on social media: career topics feel corporate and dry. Slected.me needed creators who could make salary comparison and career planning feel exciting and relatable — turning a functional tool into aspirational content that drives sign-ups among young professionals.
How We Solved It
We implemented a data-driven creator strategy focused on career and lifestyle creators. 3 creators were selected through performance matching — professionals with authentic career stories who could position Slected.me as the go-to tool for salary transparency and career growth. Budget allocation based on ROI analysis per creator, with real-time tracking enabling mid-campaign optimization. The result: 1.5M traffic from an audience actively thinking about their next career move.
Career Creator Matching
Creators with authentic career stories and professional credibility — making salary comparison aspirational, not awkward.
Budget Allocation Model
Budget distributed proportionally to projected ROI per creator — high performers get more budget, underperformers get cut.
Real-Time Performance Tracking
Mid-campaign optimization shifting budget from underperforming to high-ROI creators — continuous improvement, not post-mortem analysis.
Sign-Up Funnel Optimization
Content designed to drive platform sign-ups — clear CTAs, salary teasers, and "discover your market value" hooks that convert viewers into users.
Campaign Material
HR tech platforms need relatable creators who speak the language of career ambition — not corporate HR jargon. Data-driven creator selection beats gut feeling.
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