Rexin
DIY Content for Building Materials E-Commerce
YouTube Shorts content production for Rexin — Germany's leading online retailer for terrace roofs, carports and polycarbonate sheets. Authentic DIY content showcasing product quality and easy installation.
Rexin (Kunststoffhandel Rexin GmbH) is Germany's leading online retailer for terrace roofs, carports, polycarbonate sheets and DIY building materials. Founded over 50 years ago, the Dorsten-based company serves thousands of homeowners with self-assembly kits — from aluminum terrace coverings to lamella roofs and entrance canopies. Their 3D configurator and extensive product range have made rexin-shop.de one of the most trusted names in German DIY e-commerce.
What Was the Problem?
Building materials are traditionally low-engagement products on social media. Rexin needed to make terrace roofs and polycarbonate sheets visually compelling for a digital audience — transforming technical DIY products into aspirational home improvement content that drives organic reach and product discovery on YouTube and TikTok.
How We Solved It
We produced authentic YouTube Shorts showcasing Rexin products in real-world installations — from terrace roof assemblies to polycarbonate applications. Short-form vertical video optimized for YouTube Shorts and TikTok discovery, focusing on the satisfying transformation from raw materials to finished outdoor living spaces.
Campaign Material
Building materials e-commerce thrives on visual proof. Short-form video showing real installations converts better than product photos — customers need to see how easy assembly actually is.
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