puzzleYOU
1M+ Reach — Custom Puzzle Content
Influencer campaign for puzzleYOU — 3 creators including Rosi, Chrissi, Mari, Toy Tester and Lulu Leon generated 1M+ reach through custom puzzle content across TikTok, Instagram and YouTube.
puzzleYOU is a German e-commerce company specializing in personalized photo puzzles — custom jigsaw puzzles created from customers' own photos. Founded as a family business, puzzleYOU has grown into one of Europe's leading personalized gift platforms. With products ranging from 100 to 2,000 pieces, the brand targets gift-givers looking for meaningful, personal presents.
What Was the Problem?
E-commerce gifts compete on emotion, not features. A puzzle is just cardboard pieces — until it shows grandma's birthday photo or the family vacation. puzzleYOU needed content that captured the emotional moment of gifting, not just the product. The challenge: making a physical product feel personal and shareable in a digital-first world.
How We Solved It
We built a YouTube-first influencer campaign with 5 family-focused creators (Rosi, Chrissi, Mari, Toy Tester, Lulu Leon) — each telling their personal puzzle story. Long-form YouTube content allowed for genuine emotional storytelling: the moment of ordering, the anticipation of delivery, and the reaction when gifting. Personal story integration made each video inherently shareable, generating 1M+ reach through authentic family content.
Family-Creator Network
5 creators with genuine family audiences — Rosi, Chrissi, Mari, Toy Tester, and Lulu Leon — each bringing a unique family dynamic.
Personal Story Integration
Each creator told their own puzzle story — birthday surprises, family traditions, or meaningful gifts — making content inherently emotional.
YouTube Long-Form Strategy
5 dedicated YouTube videos allowing full storytelling arcs — from ordering to gifting reaction — impossible in 30-second ads.
Cross-Promotion Network
Multiple family creators posting in coordinated windows — reaching overlapping but distinct parent audiences across channels.
Campaign Material
E-Commerce gifts: personalization-focused content creates emotional connection. Puzzles with personal photos are inherently shareable content.
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