Merklinger
7x ROAS for Artisan Oven Brand
A Bavarian wood-fired oven manufacturer scaled from 8 to 200 monthly sales through USP-focused campaigns — grilling, baking, cooking — with world champion griller content.
Merklinger is a Bavarian manufacturer of handcrafted wood-fired ovens — premium outdoor cooking equipment for grilling, baking, and cooking. A family business rooted in Bavarian craftsmanship, selling artisan ovens that retail from €1,500 to €5,000+. Before working with us, they sold just 8 units per month through word-of-mouth.
What Was the Problem?
Merklinger had a premium product with no digital presence. Selling 8 units monthly through word-of-mouth, they needed to scale without losing their artisan brand perception. The challenge: making a €3,000+ oven irresistible to people who've never seen one in person.
How We Solved It
We split the campaign into three USP pillars — grilling, baking, cooking — with dedicated landing pages and ad sets for each. World champion griller content added credibility. Hyper-specific landing pages (one product, one audience, one message) converted at 8-15%. Email nurturing sequences closed warm leads. The result: from 8 to 200 monthly sales at just €2.50 cost per lead.
3 USP Pillars
Dedicated campaigns for grilling, baking, and cooking — each with its own landing page, ad set, and messaging.
World Champion Credibility
Content featuring a world champion griller added instant authority — social proof that converts premium price points.
Hyper-Specific Landing Pages
One product, one audience, one message per page. Conversion rates of 8-15% — far above industry average.
Email Nurturing Sequences
Warm leads closed through automated email sequences. Ads create interest, emails create customers.
Campaign Material
The secret to €2.50 CPL? Hyper-specific landing pages. One product, one audience, one message. Dedicated lead pages convert at 8-15%.
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