Hoover
4.86M Traffic — 28 Creators
Large-scale influencer campaign for Hoover across 4 product lines (HFX, HF9, HW5, HMC5) — 28 creators generated 4.86M traffic through coordinated content, briefings, and performance analysis.
Hoover is a heritage home appliance brand, founded in 1908 in Ohio and now part of the Haier Group. Known globally for vacuum cleaners, Hoover has expanded into a full home care ecosystem — robotic vacuums, washing machines, dishwashers, and air purifiers. In the European market, Hoover positions itself as smart home innovation at accessible prices.
What Was the Problem?
Coordinating a large-scale influencer campaign across 4 distinct product lines (HFX, HF9, HW5, HMC5) simultaneously. Each product targets different use cases and demographics — from pet owners to minimalist apartments. The challenge: keeping 28 creators on-brief while allowing enough creative freedom for authentic content.
How We Solved It
We built a systematic briefing framework matching each creator to the product line that fit their audience best. 28 creators across 61 campaign sessions produced coordinated content — each piece authentic to the creator's channel while maintaining Hoover's brand messaging. Product-creator matching drove 4.86M total traffic, proving that scale works when the system behind it is rigorous.
Product-Creator Matching
28 creators matched to 4 product lines based on audience fit — pet owners to HFX, minimalists to HF9, families to HW5.
Systematic Briefing Templates
Standardized briefing framework ensuring brand consistency across 28 different creator styles and channels.
Content Calendar Coordination
61 campaign sessions scheduled across a coordinated content calendar — maximizing reach without audience fatigue.
Performance Dashboard
Real-time tracking across all 28 creators — identifying top performers for re-booking and scaling winning content formats.
Campaign Material
Home appliances: multi-product campaigns with 28+ creators need systematic briefing and coordination. Scale creates compounding reach effects.
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