Hansa
2.6M TV Reach — Sandra Hunke
Brand ambassador management for Hansa Coffee featuring Sandra Hunke — TV reach of 2.6M through productions, trade fairs, and presentations. Multi-year partnership with ongoing contract extensions.
Hansa is a German brand group encompassing coffee products and sanitaryware. Hansa Coffee, a traditional German coffee brand, has been a household name for decades. The brand needed a recognizable face to bridge traditional retail credibility with modern social media reach — someone who could represent Hansa authentically across TV, trade fairs, and digital channels.
What Was the Problem?
Hansa needed a brand ambassador who could credibly represent everyday household products while generating TV-level reach. The challenge: finding talent who is both recognizable on television and authentic enough for social media — without the astronomical budgets of A-list celebrities.
How We Solved It
We matched Sandra Hunke — known as the "Model-Klempnerin" (model plumber) from Kabel Eins's "Achtung Kontrolle" — as the perfect bridge between TV and social media. Sandra's unique positioning as a glamorous tradesperson gave Hansa an authentic, relatable ambassador for both coffee and sanitaryware. The multi-year partnership grew organically through trade fair appearances, TV productions, and contract extensions, accumulating 2.6M TV reach.
Talent Matching
Sandra Hunke identified as the ideal ambassador — TV presence from "Achtung Kontrolle" combined with authentic tradesperson credibility.
TV Integration
Leveraging Sandra's TV appearances on Kabel Eins to amplify Hansa brand visibility — 2.6M reach through earned TV coverage.
Trade Fair Appearances
Sandra representing Hansa at industry trade fairs — bridging digital marketing with traditional B2B sales channels.
Multi-Year Contract Extension
Partnership renewed multiple times based on performance — proving long-term ambassador relationships deliver sustainable brand value.
Campaign Material
Brand ambassadors: long-term partnerships with talent who genuinely use the product create authentic, sustainable reach that one-off campaigns cannot match.
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