Chassis for Men
2.77M Views — Jeremy Fragrance
YouTube influencer campaign for Chassis for Men featuring Jeremy Fragrance — the "1,000 Push Ups in New York" video generated 2.77M views, 51K+ likes and 3.9K comments. Secondary creator Michael Smolik extended reach.
Chassis for Men is an American men's grooming brand specializing in premium body care — powder, shower primer, and restoration cream designed for the active man. With a bold, unapologetic brand voice, Chassis targets men who care about grooming but don't take themselves too seriously. The brand built its cult following through humor-driven marketing and influencer partnerships.
What Was the Problem?
Men's grooming content historically generates low engagement — guys scroll past skincare and body care posts. Chassis needed an entertainment-first approach that would make men stop scrolling, watch, and actually remember the brand. Traditional product demonstrations wouldn't cut through the noise.
How We Solved It
We paired Chassis with Jeremy Fragrance — one of YouTube's most entertaining personalities — for a "1,000 Push Ups in New York" challenge video. The concept: entertainment first, product second. Jeremy naturally integrated Chassis products into an absurd, viral-worthy challenge. Michael Smolik (boxer/MMA fighter) added a second creator angle. The result: 2.77M views, 51K+ likes, and 3.9K comments — proving that for men's grooming, entertainment is the only format that works at scale.
Talent Scouting
Jeremy Fragrance identified as the perfect match — massive male audience, entertainment-first content style, and natural product integration ability.
Creative Concept Development
"1,000 Push Ups in NYC" — a challenge format that generates watch-time and comments while naturally showcasing the product.
NYC Production Shoot
On-location filming in New York City — the urban backdrop added production value and shareability to the challenge content.
Community Amplification
3.9K comments created a self-sustaining conversation — Jeremy's community amplified the content through debate, reactions, and sharing.
Campaign Material
Men's grooming: entertainment-first content with a known personality creates viral reach. Jeremy Fragrance's push-up challenge naturally integrated the product.
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