CannaZen
10M+ Views, Bundesliga Stadium Ads, Creator Docs
Full brand launch for CannaZen — from zero to 65,000+ patients with 10M+ views. OOH, Bundesliga stadium ads, social ads across TikTok, Instagram, Reddit and more. Creator documentaries from USA, Morocco, Jamaica, Netherlands and Spain.
CannaZen is one of Germany's leading cannabis health platforms, growing from zero to over €10 million revenue in its first year. With 65,000+ patients served and over 10 million views, CannaZen operates at the intersection of healthcare and technology. The brand launched during Germany's cannabis legalization wave, establishing itself through an aggressive omni-channel marketing strategy spanning from Bundesliga stadium advertising to creator documentaries across 5 countries.
What Was the Problem?
Launching a cannabis health brand from zero in a newly legalized, heavily regulated market. Advertising restrictions, platform policies, and social stigma made traditional digital marketing nearly impossible. CannaZen needed an unconventional full-channel approach — from stadium ads to Reddit, from TikTok to long-form documentaries — to build national visibility fast.
How We Solved It
We orchestrated a full brand launch across every channel: OOH (Ströer billboards nationwide), Bundesliga stadium advertising for mass visibility, social ads across TikTok, Instagram, Reddit, and Tinder, performance campaigns, UGC from real patients, and creator-produced documentaries from the USA, Morocco, Jamaica, the Netherlands, and Spain. The "everywhere effect" — consumers encountering the brand from stadium screens to their Reddit feed — created 7+ touchpoints and drove over 10 million views.
Bundesliga Stadium Ads
Stadium LED advertising during Bundesliga matches — mass visibility reaching millions of viewers per matchday.
Full-Channel Social Ads
Performance ads across TikTok, Instagram, Reddit, Tinder, and more — wherever the target audience spends time.
Creator Documentaries
Long-form documentary content from USA, Morocco, Jamaica, Netherlands, and Spain — authentic storytelling with Germany's biggest cannabis creators.
OOH + Festival Marketing
Ströer billboard campaigns plus festival sponsoring — the "everywhere effect" that creates 7+ touchpoints per consumer.
Campaign Material
Full-channel launch: from Bundesliga stadium ads to Reddit, TikTok, Instagram and creator documentaries across 5 countries. The "everywhere effect" — 7+ touchpoints from OOH to performance ads to long-form content.
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