Free templates ยท Updated: November 2026
By Stephan M. Czaja, owner of ONE Agency

Marketing Templates: Brief, Media Plan, Marketing Plan, Content Calendar

Four free templates for everyday marketing work, as Word and Excel files. With instructions, example values and built-in formulas. No sign-up.

In short

  • Four templates: agency brief (Word), media plan, marketing plan and content calendar (Excel).
  • All with instructions and example rows you simply overwrite.
  • The Excel files calculate automatically (impressions, clicks, cost per conversion, budget shares, status overview).
  • Free, no sign-up, also available in German.
Word (.docx)

Agency Brief Template

Nine sections with hints and fill-in fields so the agency can start right away.

View template
Excel (.xlsx)

Media Plan Template (Excel)

Plan budget by channel and automatically calculate impressions, clicks and cost per conversion.

View template
Excel (.xlsx)

Marketing Plan Template (Excel)

Goals, audiences, channels, quarterly plan, budget and risks in one file.

View template
Excel (.xlsx)

Content Calendar Template (Excel)

Plan posts with drop-downs, automatic weekday and a status overview.

View template

Why these four?

These tasks come up in every marketing team and are often built from scratch: a brief for the agency, a plan for where the money goes, an annual plan and a calendar for posts. The templates save the blank screen and force the questions that decide success.

Related

Settle the overall budget first with the marketing budget calculator. For big campaigns see Christmas adverts 2026.

Frequently asked questions

Are the templates really free?
Yes. You download them without signing up and can use and adapt them freely for your own work.
Which programs do the files work with?
The Excel files (.xlsx) work in Microsoft Excel, LibreOffice and Google Sheets. The brief (.docx) opens in Word, LibreOffice or Google Docs.
Are the example values market averages?
No. The example values, such as CPM or click-through rate in the media plan, are arbitrary calculation examples. Replace them with your own.
Are the templates available in German?
Yes, every template exists in a German and an English version.

Prefer to set it up together?

ONE Agency supports strategy, planning and execution, from the template to the running campaign.

Get in touch
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