Every Euro Tracked.
Every Conversion Counted.
We manage paid media campaigns across 6 major platforms globally. Our data-first methodology has delivered a 340% average ROAS lift on more than 2.4 billion in cumulative ad spend, tracking 50M+ conversions.
Performance Marketing That Pays for Itself
Performance marketing is advertising you only pay for when it delivers measurable results: a click, a lead, a sale. Unlike brand awareness campaigns, every single euro is tied to a KPI. We specialize in SEA (Search Engine Advertising), Paid Social, programmatic retargeting, and full-funnel conversion optimization. Our team of 14 certified media buyers operates on three core metrics: ROAS (Return on Ad Spend), CPA (Cost per Acquisition), and CLV (Customer Lifetime Value).
We don't guess. We test. Every campaign begins with a 14-day diagnostic sprint: audience segmentation, creative A/B testing, bid-strategy calibration, and landing page analysis. The result is a media plan built on data, not assumptions. On average, our clients see a 34% reduction in CPA within the first 90 days.
Platforms We Manage
- Google Ads (Search, Shopping, Display, PMax) ✓
- Meta Ads (Facebook & Instagram) ✓
- TikTok Ads ✓
- LinkedIn Ads (B2B Lead Gen) ✓
- YouTube Ads (In-Stream, Shorts, Discovery) ✓
- Microsoft / Bing Ads ✓
Channel Performance Overview
Aggregated benchmarks across 527 campaigns (2019–2025). ROAS varies by industry, budget tier, and funnel stage.
| Channel | Formats | Avg. ROAS | Avg. CPA |
|---|---|---|---|
| Google Ads | Search, Shopping, PMax, Display | 7.2x | €18.40 |
| Meta Ads | Feed, Stories, Reels, Advantage+ | 5.8x | €22.10 |
| TikTok Ads | In-Feed, Spark Ads, TopView | 4.9x | €14.60 |
| LinkedIn Ads | Sponsored Content, InMail, Lead Gen | 3.1x | €74.30 |
| YouTube Ads | In-Stream, Shorts, Discovery, Bumper | 4.3x | €28.50 |
| Microsoft / Bing Ads | Search, Shopping, Audience | 8.1x | €15.20 |
Data reflects weighted averages across all client accounts. Individual results depend on vertical, budget, and creative quality.
Our 4-Phase Methodology
From audit to scale. Every engagement follows the same proven framework.
Audit
Full-account diagnostic. We analyze 120+ data points across tracking, attribution, audience structure, and creative performance.
Strategy
Channel allocation, budget distribution, bid strategies, and conversion funnel mapping. Delivered within 10 business days.
Execution
Campaign build-out, creative production, tracking implementation (GA4, server-side GTM, CAPI), and launch across all channels.
Scale
Weekly optimization cycles. Budget scaling at 15% increments once CPA targets hold for 14+ consecutive days.
The Numbers Behind the Results
Since 2019, we have managed €50M+ in paid media budgets across e-commerce, SaaS, lead generation, and D2C brands. Our retargeting sequences achieve an average conversion rate of 4.7%, which is 2.3x the industry benchmark. Through dynamic creative optimization and audience micro-segmentation, we reduce wasted spend by an average of 28% in the first 60 days of any engagement.
CLV-based bidding is at the core of what we do. Rather than optimizing for the cheapest click, we model 12-month customer value and feed that data back into platform algorithms. The result: 41% higher profit margins compared to CPA-only strategies, measured across 83 accounts in 2024 alone.
Retargeting CVR
Wasted Spend Reduction
Higher Profit Margins
Certified Media Buyers
Go Deeper
Related Services
Related Expertise
See our work as a Digital Agency, an E-Commerce Agency, or a Media Agency.
Our Offices
Find us in New York, Berlin, San Francisco, and Chicago.
Performance agencies live and die by ROAS. But smart ones also measure incrementality — what would have happened without the ad? Up to 30% of attributed conversions would have happened anyway. Knowing the difference is worth millions.
Related Reading
Deep Dive Resources
Ready to Turn Ad Spend Into Profit?
Book a free 30-minute media audit. We analyze your current ad accounts, identify wasted budget, and show you exactly where to scale. No commitment. No fluff. Just data.