Out of Home Advertising Agency
Billboards, DOOH & transit. Unmissable presence in the physical world.
Out-of-home advertising reaches 98% of the urban population weekly — it is the only advertising medium that cannot be blocked, skipped or scrolled past. We plan, book and produce OOH campaigns across Germany and 38 countries: from classic billboards and City-Light-Posters to programmatic DOOH and airport premium placements.
Audience & Location Planning
Data-driven site selection using movement patterns, demographic profiling and OTS modelling — placing your brand exactly where your audience travels, shops and commutes.
Creative Formats & Production
Outdoor-optimised creative from 18/1 Großflächen to full-motion DOOH — designed for 3-second impact and produced to spec for every format and market.
Programmatic & Measurement
Real-time programmatic DOOH buying with daypart, weather and audience triggers — combined with search uplift tracking, brand awareness studies and cross-channel attribution.
OOH generates 26% more digital search activity in exposed audiences, making it a powerful trigger for digital channels. Combine OOH with Google Ads to capture that search uplift, or pair with TV Advertising for full above-the-line coverage across every screen and surface.
"The city is your canvas. We own every surface."
OOH Advertising Services
End-to-end outdoor expertise — from location planning to live campaign measurement.
Discover our Work
Selected campaigns for global brands.
Programmatic DOOH is the future — real-time bidding on digital billboards based on weather, time, traffic, and audience data. A rainy day? Switch to your umbrella ad. 35°C? Push the ice cream creative.
Frequently Asked Questions
Out-of-home (OOH) advertising is all advertising media encountered outside the home: billboards, transit panels, street furniture, airport displays, stadium screens and digital DOOH formats. It is the only advertising medium that cannot be blocked, skipped or scrolled past.
OOH is the broad category covering all outdoor advertising. DOOH (Digital Out-of-Home) is the digital subset — screens capable of showing motion content, enabling programmatic buying with daypart targeting, weather-triggered creatives and real-time audience data.
Classic 18/1 billboard placements start from €500–€2,000 per site per fortnight. National OOH campaigns start from €30,000 for meaningful coverage. Programmatic DOOH can start from €5,000 for targeted city campaigns. Airport premium formats are priced by location exclusivity.
Through OTS (Opportunity to See) impressions, brand awareness uplift studies, digital search uplift attribution (OOH consistently drives 26% more search activity), footfall analysis near advertised locations and cross-channel attribution modelling linking OOH exposure to online conversions.
Classic: 18/1 Großflächen, Riesenposter, Ganzsäulen, Halbsäulen. Backlit: City-Light-Posters (CLP), City-Light-Boards (CLB). Transit: U-Bahn and S-Bahn panels, tram wraps. Digital: DOOH screens in malls, transit hubs and airports. Premium: Airport placements at Frankfurt, Munich, Berlin and Hamburg.
Ready to Own the Streets?
Talk to our OOH advertising experts and discover how we place your brand in front of 98% of the urban population — on every surface that matters.
Related Channels & Disciplines
Discover more areas of expertise.