In short
- Black Friday: November 26, Cyber Monday: November 29, Mother’s Day: May 9, Easter: March 28.
- Dates are calculated for Germany. Regional holidays are marked.
- The Excel template contains all dates with fields for idea, channels, owner and status.
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All 2027 dates by month
January 2027
| Date | Event | Type |
|---|---|---|
| Fri, January 1 | New Year’s Day | Public holiday (nationwide) |
| Wed, January 6 | Epiphany (regional holiday in Germany) | Public holiday (regional) |
February 2027
| Date | Event | Type |
|---|---|---|
| Mon, February 8 | Rose Monday (carnival) | Occasion |
| Wed, February 10 | Ash Wednesday | Occasion |
| Sun, February 14 | Valentine’s Day | Occasion |
March 2027
| Date | Event | Type |
|---|---|---|
| Mon, March 8 | International Women’s Day | Occasion |
| Fri, March 26 | Good Friday | Public holiday (nationwide) |
| Sun, March 28 | Easter Sunday | Public holiday (nationwide) |
| Mon, March 29 | Easter Monday | Public holiday (nationwide) |
April 2027
| Date | Event | Type |
|---|---|---|
| Thu, April 22 | Earth Day | Occasion |
May 2027
| Date | Event | Type |
|---|---|---|
| Sat, May 1 | Labour Day | Public holiday (nationwide) |
| Thu, May 6 | Ascension Day / Father’s Day (Germany) | Public holiday (nationwide) |
| Sun, May 9 | Mother’s Day (Germany) | Occasion |
| Sun, May 16 | Whit Sunday | Public holiday (nationwide) |
| Mon, May 17 | Whit Monday | Public holiday (nationwide) |
| Thu, May 27 | Corpus Christi (regional holiday in Germany) | Public holiday (regional) |
June 2027
| Date | Event | Type |
|---|---|---|
| Tue, June 1 | International Children’s Day | Occasion |
September 2027
| Date | Event | Type |
|---|---|---|
| Mon, September 20 | World Children’s Day (Germany) | Occasion |
October 2027
| Date | Event | Type |
|---|---|---|
| Sun, October 3 | German Unity Day | Public holiday (nationwide) |
| Sun, October 31 | Halloween | Occasion |
November 2027
| Date | Event | Type |
|---|---|---|
| Thu, November 11 | Singles’ Day | Retail date |
| Fri, November 26 | Black Friday | Retail date |
| Sun, November 28 | 1st Advent | Occasion |
| Mon, November 29 | Cyber Monday | Retail date |
December 2027
| Date | Event | Type |
|---|---|---|
| Sun, December 5 | 2nd Advent | Occasion |
| Mon, December 6 | St Nicholas Day | Occasion |
| Sun, December 12 | 3rd Advent | Occasion |
| Sun, December 19 | 4th Advent | Occasion |
| Fri, December 24 | Christmas Eve | Occasion |
| Sat, December 25 | Christmas Day | Public holiday (nationwide) |
| Sun, December 26 | Boxing Day / 2nd Christmas Day | Public holiday (nationwide) |
| Fri, December 31 | New Year’s Eve | Occasion |
How to use the calendar
- Pick dates: drop what does not fit your brand. Not every occasion is an opportunity.
- Add your own dates: trade shows, product launches, season starts, school holidays in your region.
- Plan backwards: subtract lead time from each date (concept, production, approval, launch).
- Assign budget: with the marketing budget calculator and the media plan template.
- Derive posts: turn dates into content in the content calendar.
On Black Friday: Black Friday marketing: checklist and timeline.
All dates are calculated (Easter by the Gregorian algorithm, Mother’s Day second Sunday in May, Black Friday the Friday after the fourth Thursday in November). Please check before publishing.