App Marketing Agency
From download to daily user. ASO, UA & retention that grow your app.
App Marketing: 5 Million Apps Competing for Attention — Visibility is the Bottleneck
The iOS 14+ App Tracking Transparency (ATT) framework fundamentally changed mobile attribution. Fingerprinting was banned, IDFA opt-in rates fell below 30% on most apps, and SKAdNetwork became the primary signal for campaign measurement. Modern app marketers now combine SKAdNetwork postbacks with probabilistic modelling and first-party event data to reconstruct the user journey and optimise campaigns without relying on deterministic device-level data. A mature mobile measurement setup includes at least one MMP (Adjust, AppsFlyer or Firebase), a defined event taxonomy, and a clear understanding of the conversion value schema.
"Acquiring an app user is expensive. Keeping them is the only way to make the maths work — LTV must exceed CPI by at least 3× to build a sustainable growth model."
App Marketing Services
Full-funnel mobile growth — from first impression to long-term retention.
Discover our Work
Selected campaigns for global brands.
App marketing's biggest mistake: optimizing only for installs. A $0.50 install that churns in 24h is worth nothing. Optimize for Day-7 retention and in-app events — that's where LTV lives.
Frequently Asked Questions
App marketing is a combination of App Store Optimisation, paid user acquisition, creative testing and retention strategies to grow downloads and active users. A complete mobile growth strategy covers the full funnel — from visibility in the store to Day-30 retention and LTV maximisation.
ASO means improving an app's visibility in the App Store and Google Play through keyword optimisation, title and subtitle updates, compelling screenshots, A/B tested creatives, rating management and metadata localisation for international markets. It is the organic foundation of any app growth strategy.
Apple Search Ads uses intent-based targeting within the App Store — users are actively searching for apps, resulting in high-intent installs. Google App Campaigns (UAC) use machine learning to serve ads across Search, Google Play, YouTube and Display networks simultaneously, optimising automatically towards in-app events.
Core KPIs include CPI (Cost per Install), ROAS, Day-1/7/30 retention rates, LTV (Lifetime Value) and in-app event conversion rates. Post-iOS 14, measurement relies on SKAdNetwork postbacks, probabilistic modelling and MMP (Mobile Measurement Partner) data from tools like Adjust or AppsFlyer.
App retargeting re-engages lapsed users through personalised ads based on their past in-app behaviour — for example, users who added items to a cart but never purchased. Deep-link retargeting returns users directly to the relevant screen within the app, significantly improving re-activation and incremental revenue.
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